We are a forward-thinking music & creative services collective dedicated to propelling artists & creatives into the future.
Where Music & Creativity Meet Purpose
Our work spans Northern Rivers NSW, Southeast Queensland, Sydney, and Melbourne.
who are we ?
We are a full-service collective of music industry professionals offering artist management, music services, and creative solutions. Based in the Northern Rivers and Southeast Queensland, we operate along the Australian east coast and have strong connections to the UK. We strive to empower and support artists at every stage of their journey and cultivate success in their creative and commercial endeavours.
Music + Community + Adaptation
Founded in Sydney in 2018, we’ve dedicated ourselves to supporting emerging electronic and indie artists through collaboration, community, and opportunity creation. Over the years, we’ve curated events in Sydney and London, bringing artists and audiences together to celebrate new music and build meaningful networks. Beyond music, we’ve proudly supported causes such as Endometriosis Australia, Shelter UK, Youth Off the Streets, WWF, Currumbin Wildlife Hospital, and the Black Dog Institute.
During the pandemic, we relocated to the Northern Rivers, where we mentored a small group of artists, offering guidance and stability through uncertain times. Recently, we’ve been refining our approach, adapting to the rapidly evolving music industry, and laying the groundwork for a progressive 2025 and beyond.
our passion
guiding principles
Our Approach
We take a holistic approach to artist management, offering personalised services in management, event production, PR, and innovative marketing strategies.
Our extensive network connects artists with the tools and opportunities they need—creative direction, marketing and promotion, distribution, sync, live performances, and professional development services. We also work closely with artists to build their brand, strategy, and audience. While we advocate for the artist’s vision, we prioritise leaving creative control entirely in their hands. We adapt to their unique needs and goals while collaborating with key players and stakeholders.
Collaboration and authenticity are at the core of everything we do. By supporting artists in realising their creative vision, we aim to build sustainable, long-term success in an ever-changing industry, helping them thrive both creatively and professionally.
Adapting Together
We recognise that the music and creative industries are evolving rapidly and are driven by technological advancements. Staying ahead is essential, and we’re committed to continuous research, adaptation, and innovation.
We actively engage with emerging tools, from AI and immersive tech to new distribution and monetisation models, ensuring our artists and clients can access the latest resources and strategies. By working side by side, we provide the insights and tools they need to navigate this ever-changing landscape confidently.
Collaboration – Always
We work with music and creative industry partners to create opportunities that support artistic growth, industry sustainability, and long-term resilience. We connect emerging and established talent with resources, knowledge, and professional development pathways through strategic collaborations.
Partnering with organisations, collectives, and industry professionals, we develop joint initiatives, co-branded programs, and cross-sector projects that amplify diverse voices and explore new creative and business models.
By sharing expertise and resources, we tackle industry challenges—evolving technology, economic pressures, and shifting audience behaviors—while opening new avenues for sustainable growth. These partnerships drive innovation and help build a more inclusive, equitable, and economically sustainable creative industry.